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Firstworkwear

Privacy Policy

Privacy Policy for First Workwear

Last Updated: 29 July 2025

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://firstworkwear.com/ (the “Site”).

1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: These are data files that are placed on your device or computer and often include an anonymous unique identifier. This includes first-party cookies (set by our Site) and third-party cookies (set by our partners).
  • Log files: These track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: These are electronic files used to record information about how you browse the Site, and they help us and our third-party partners deliver cookies and understand user activity.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, though these are typically processed securely by our payment gateway and not stored by us), email address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

2. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you regarding your order or inquiries.
  • Screen our orders for potential risk or fraud.
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. BEHAVIOURAL ADVERTISING, REMARKETING, AND ANALYTICS

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. This includes the use of remarketing services.

  • Remarketing: We use third-party vendor remarketing services, including Google Ads. This means that we may show ads to you on sites across the Internet, based on your past visits to our Site. These vendors, including Google, use cookies (like the Google advertising cookie) to serve ads based on a user’s prior visits to our website.
  • How it Works: When you visit our Site, a third-party cookie is placed on your browser. This cookie does not contain personally identifiable information like your name, email, or address. It allows us and our partners to identify you as a previous visitor and show you relevant ads on other websites you visit that are part of the advertising network (e.g., the Google Display Network).
  • Analytics: We use services like Google Analytics to understand our Site traffic and user behaviour. We may have enabled Google Analytics Advertising Features, which allow Google to collect data about our traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation.

How to Opt-Out of Targeted Advertising:

You can opt out of interest-based advertising from many providers, including Google.

Please note that opting out of interest-based advertising does not mean you will no longer see ads online. It simply means the company you have opted out from will no longer deliver ads tailored to your web preferences and usage patterns.

4. SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with trusted third parties to help us use your information, as described above. For example, we use a third-party platform to power our online store and a third-party payment processor to handle transactions. We also share information with our advertising partners, like Google, to facilitate remarketing and analytics.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

5. YOUR RIGHTS

If you are a resident of the United Kingdom or the European Economic Area, you have certain data protection rights. You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

6. DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records for a period necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law, or until you ask us to delete this information.

7. CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will notify you of any significant changes by posting the new policy on this page and updating the “Last Updated” date.

8. CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail or by mail using the details provided on our website’s contact page.